The aim of the evaluation is to assess the implementation of the European Heritage
Label (EHL) action in the first six years since its creation (2011-2017), it is therefore defined as an interim evaluation. Its purpose is therefore to take stock of the achievements in the first six years of the action's existence with a view to improving its implementation in the upcoming period. The evaluation assesses the relevance, effectiveness, efficiency, coherence and EU added value of the action.
The qualitative and quantitative data collection methods of the study include desk research, open public consultations at the European level as well as interviews and focus groups on the selected sites. These data collection methods are inherently intertwined and adaptation and review of the implementation of the methods is being ensured throughout the whole evaluation process. The quality assurance are meant to lay the grounds for safeguarding the quality and coherence of the data collection process, by making sure that also the field study across the 10 in-depth cases follow the same logic and allow the core team making meaningful comparisons and synthesis of findings.
Due to the character of evaluation questions, interviews and focus groups will be a central instrument of data collection in evaluating the relevance, effectiveness, efficiency, coherence and EU added value of the EHL action. The added value of the planned interviews and focus groups is to provide data on motivational, qualitative and societal aspects of the EHL action that can only be hardly obtained in another way.