Survey for the programme of BASF Cultural Management
The main venue is the BASF Feierabendhaus in Ludwigshafen. Music is the most important artistic form of expression in the programme. In addition, the fields of dance, fine arts, film and photography are also supported as sponsoring or cooperation projects.
The lines of the season 2016/17 contain chamber music, symphony concerts, matinees, young pianists, chill-out concerts, “Querbe@t”, “Bunte Reihe”, “The Big Four”, ballet, special concerts, among others. For some lines subscriptions are available. Therefore, the audience of the cultural programme consists of subscribers as well as returningg and new visitors.
In the second half of 2016 EDUCULT is conducting an audience survey for BASF SE and its captive cultural programme. The goal is to generate information about the audience and informative basis for the development of the captive cultural programme. Based on former audience surveys of the BASF-Kulturmanagements, EDUCULT adapts the questionnaires and implements the current survey (including pre-test) of subscribers and other visitors.