Media response analysis of “Germany in Vietnam”

EDUCULT carries out a media response analysis for the Goethe Institute on the year of events “Germany in Vietnam”. We will evaluate the media coverage and reporting on the year of events that took place on the occasion of the 35th anniversary of the establishing of diplomatic relations between the two countries.

Abstract

The Goethe-Institute aims at stimulating cultural policy with the so-called ”Deutschlandjahr” (Year of Germany). The offers and events should make information on Germany accessible for the target groups of the Goethe-Institute and enhance the knowledge on Germany. Through the media response analysis, media coverage and reporting on the year of events will be evaluated in order to assess the achievement of the targets.

Methods

The media response analysis uses qualitative and quantitative methods. Firstly, we will analyse a database comprising all reports (print and online). Secondly, we will carry out a content analysis of a sample of 50 articles. Finally, all data will be comprehensively analysed and the results will be presented in graphs and texts.